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Writer's pictureLuis Valini

How to manage a company's rapid growth

Updated: Nov 2

Business growth

 

Company's Growth


If your business is growing faster than expected, you may be struggling to meet day-to-day operating expenses such as payroll, vendor payments, and bills. While managing rapid growth is not an easy task, taking a structured and proactive approach can make it more manageable. Even during a period of expansion, it is crucial to maintain control over your company’s financial health and operations.


  1. Determine your growth goals.

Strategic growth planning starts with clear goals. To ensure your business is thriving sustainably, it’s essential to ask fundamental questions about your business.

Think about the following:

  • Do I have sufficient financial resources to support my growth?

  • Is cash flow challenging or under control? Could you liquidate some assets if necessary?

  • Am I overextending myself for my current resources?

  • Is growth driven by the goal of increasing profitability or is it simply about expansion?

  • Am I hiring employees too quickly? If so, are they essential to our activities?

  • Are my accounts receivable being collected efficiently?

  • Is my inventory in line with the pace of our expansion?

  • Is our production process capable of meeting this demand?

  • Does the management team have the skills and experience needed to handle this growth?

By analyzing these questions, you will be able to set realistic growth goals and identify areas that need immediate attention or immediate adjustments.


  1. Take full stock of growth.

To better control the factors that affect your cash flow, conduct a more in-depth growth analysis. The diagnostic should focus on key aspects of your operations, such as sales, fixed expenses, accounts receivable, inventory management, and fixed assets. Analyze whether your inventory and fixed assets are significantly impacting your cash flow. If they are, implement strategies to improve efficiency and free up resources. This analysis will help you understand your refinancing needs and help prevent future cash flow problems.


  1. Ensure Growth is Sustainable

Accelerated growth can occasionally be the result of temporary or seasonal spikes in demand. It is important to ensure that your company’s growth is sustainable in the long term. A solid foundation is necessary to avoid unexpected financial pressure when the growth curve flattens or declines. Assess whether your expansion is consistent or just a small increase before making major investments or expanding further.


  1. Develop a growth strategy.

Having a well-crafted growth strategy is crucial to addressing the risks and opportunities inherent in expansion. This strategy must be developed based on a thorough understanding of your internal resources, market trends, economic conditions, competitors, communication channels, distribution networks, and the demographics of your customer base. By having a comprehensive view of these elements, you can position your company for sustainable growth.


  1. Plan your future financial resource needs.

Conduct a thorough analysis of your financial transactions to forecast your future cash flow demands. This forecast will make it easier to determine how much working capital you will need in the future. Once you have projected your future financial needs, assess your current financial situation to identify areas for improvement. You may need to seek additional financing, restructure existing debt, or convert non-core assets into cash to support continued growth.


  1. Improve the management of accounts receivable and payable.

Managing your accounts receivable and payable well is crucial to healthy cash flow. When it comes to accounts receivable, focus on improving your credit management practices. Incorporate measures such as:

  • Perform thorough credit analyses on potential customers;

  • Establish objective and favorable payment terms;

  • Use efficient collection methods;

  • Resolve billing issues quickly;

  • Closely monitor overdue accounts. If necessary, contact collection agencies;

If collection times are high and negatively impacting your cash flow, look for ways to reduce sales and collection times. Likewise, pay the same attention to accounts payable. Key questions include:

  • How much trade credit do I receive from suppliers, and what are the associated interest costs?

  • Do I pay my commitments late or do I fulfill my obligations when due?

  • Is it possible to negotiate longer payment terms?

  • Can I implement a just-in-time storage system to reduce excess inventory and improve liquidity?

Improving these areas will improve your company's liquidity and reduce the pressure of expansion.


  1. Control Costs

During periods of rapid growth, companies tend to increase their spending in response to new opportunities. However, it is crucial to manage spending through accurate planning. I suggest using a structured cost management system to track overhead expenses such as rent, equipment, labor, and office supplies. Set specific goals for reducing costs, assign responsibility for achieving these goals, and encourage employee participation to drive cost-saving initiatives. Be cautious about spending during growth periods, when companies tend to overspend.


  1. Manage Debt Cautiously

Debt management is crucial to ensuring that lenders continue to view your business as a reliable borrower. Rapidly growing businesses can be considered risky, so you’ll need to demonstrate that your organization is financially stable. Look for alternatives to traditional financing, such as negotiating better payment terms with suppliers or considering leasing instead of purchasing new equipment.


  1. Extend your financial debt profile if necessary

Once you’ve thoroughly analyzed your company’s financial situation, consider whether you need to refinance your debt. Refinancing can reduce your monthly payments by spreading them out over a longer period of time, providing greater financial security for your company. The process of obtaining refinancing is similar to that of seeking new financing; lenders will assess your ability to meet your repayment obligations. It’s important to make a clear case for how refinancing will help you maintain financial stability.

For businesses that are expanding rapidly, refinancing solutions can provide the flexibility needed to manage cash flow and ease financial pressure. For example, combining multiple debts into a single loan can simplify payments and reduce monthly costs. Customized refinancing solutions can match your company’s cash flow cycles, such as seasonal or progressive repayment schedules.


Conclusion

Managing rapid growth requires a combination of strategic planning, rigorous financial oversight, and sound financing decisions. By setting growth targets, analyzing cash flow, optimizing accounts receivable and payable, controlling costs, and exploring refinancing options, you can ensure that your company continues to grow without being overwhelmed by the pressures of expansion. Progress is exciting, but it needs to be sustainable to ensure long-term success.


Main Points

  1. Strategic planning is crucial to ensuring that growth is sustainable and profitable.

  2. Cash flow management is a priority during periods of expansion.

  3. Optimizing accounts receivable and payable can significantly improve liquidity.

  4. Cost control helps avoid unnecessary spending during growth spurts.

  5. Refinancing offers flexibility and can help companies manage the financial pressure of rapid growth.


If your company is experiencing rapid growth and is experiencing difficulties, contact us, as we have solutions that can help you throughout your management process.


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